For young generations, their favorite watch brand can be said to be Swatch. The design of Swatch is very impressive and fashionable and the quality of it is in high level. Behind the famous and popular brand, there is a history of its growth.

Mr. Nicolas G. Hayek, born in 1928, was one of the founders of Swatch and president of this watch empire now. In 1985, Mr. Hayek spent four years on the reorganization of Asuag and SSIH and finally merged these two corporations, establishing Swatch Group. In 1986, he became the president and chief CEO of Swatch group.

There are a lot of famous watch brands belong to Swatch group, including Swatch, Breguet, Blancpain, Blancpain, Jaquet Droz, Glashutte, Original/Union, Leon Hatot、Omega, Longines, Rado, Tissot, Calvin Klein, Certina, Mido, Hamilton, Pierre Balmain, Flik Flak, and Endura. Mr. Hayek played a crucial role in revitalizing Swatch. His strategy made in early 1980s finally decided the success of Swiss watch industry, leading the world in 1984 again.

As the model of Swiss watch, Swatch represents the youth and strength, which overturns the traditional style by its chic colors and vivid design. Modern life moved forward with time passed by. Before Swatch, no trendy brands achieved these accomplishments: in a very short time, it wins a global popularity and establishes a stable status in this industry; except strengthening the position in the acquired market, it continues to expand its influence into other markets. The secret of Swatch’s success is that it is not just a timepiece.

The letter “S” in Swatch not only represents Swiss, the born place, but also bears the meaning of second watch. That is to say, people can treat watches like clothes and they can own two or more watches at the same time. Swatch brings people a brand-new concept that watches are not just a kind of expensive luxury and pure timepiece, but “a fashionable dress worn on waist”.